Elevator Advertising (Kak)

This is a GIF file (ANIMATED)
It take 4sec for the door to open hahaha

I was thinking about the best place to advertise an anti-virus software.
In my opinion, computers are used by worker who work in an office which is usually located in a big building, so every morning they would have to stand infront the elevator and wait for it.
The idea is to attract the audience by placing a virus shape with digital background to show that this is digital virus (computer virus). and Kaspersky logo on the right bottom of the door.
When the door open there will be the Kaspersky Robot to use his laser blasting the virus apart, that could means saving your computer from viruses.
I think this advertising method would be much better comparing to putting it in outdoor with some famous celebrities, because not every driver are concern about computing things whereas most of the office workers own their personal computer/notebook/laptop and this would be one of the best method to target our audience. Usually people are free in the lift and they got time to read the info.

What are the Pros and Cons?

Pros: Studies have shown that over 500 people pass through a typical hi-rise building each day. During a three month showing in just one building, your message receives almost 70,000 impressions. Only elevator advertising gives you this level of frequency, this level of continuous exposure to a totally captive audience. Only elevator advertising gives you such high impact advertising.
Research conducted by the Marketing Departments of Ryerson Polytechnical Institute in Toronto and Capilano College in Vancouver showed that:
•Elevator advertising achieved the highest unaided medium awareness with 84%
•Elevator advertising achieved the highest aided media recall with 96%
•On average, residents make four trips daily in their elevators
•On average, residents have two visitors to their apartments each week
•85% of comments regarding elevator advertising were favorable
(The most recurring comment: "It gives you something to do.")
•82% feel that elevator ads are interesting to read” (Hi-Rise).Cons: While studies have revealed that those who ride elevators are extremely responsive to the advertising and more than likely to remember it, that does not account for all of those people who don’t get in that elevator. What if you don’t live in an apartment with an elevator advertisement, or an office building that has one in each of their elevators? Then you are not being reached by this emerging media. Also, another down side could be that some people, who are in the elevator with the ads, are simply annoyed that they are now being targeted in the two seconds of peace they get during the day away from everyone and everything.
Source:http://emerging-advertising-media.wikispaces.com/Elevator+advertising