Professor Nigel Research

Sorry about the nudity, but this ads is one of my research. 

I found it quite interesting where it shows quite an obvious gender discrimination. 

It was originated from thailand where it trying to convey message to ask male foreign and local male

to think carefully before approaching female where Kathoey(ladyboy) are around the cities.I think is quite offensive and disrespectful to female and 3rd gender person.

A cola ads. I am getting the message they are trying convey. Internationally people wants to drink cola? Even polar in the north craving for cola? ( correct me if i am wrong) Firstly, the polar bears is the matter of the whole advertising. It doesn't have its individuality personality. If i erased the cola bottle, would it tell it was a cola advertising? It would turn up like some sort of fresh&white toothpaste advertisement. Secondly, the words and the bears are too contrast. It disappear cover by the white polar fur and turns out readable. 

Basically this ads obviously created for McDonald in Kothrud. 

It trying to communicated the readers about new born baby are also adapted to McDonalds. That why they using the McDonalds icon, the red fancy joker.

I founded this ads quite a long time, but there is images keep stuck in my mind. It reminds me of

Chucky the killer doll. I think is not really suitable using the icon make up on a baby where it creates a creepy impression= ( living dead dolls.) Naturally, the target audience of this ads( kid) will fear and started to stay away from McDonalds. 

The first time without looking the condom packaging, i thought it was a missile or something related to political issue. But when i study more deeper, it actually a using condom preventing pregnancy ads. Osama as the head of the sperm(illusion of missile) attacking some objects. It was an interesting synthetic metaphor, but raising this issue in an advertising; Would it become an insult to those who side with Osama? Would it cause another terrorist in America or other where??  

The ads is advertising for listerine. It do sells a direct information. But in the same time, it does convey another meaning. Like what i mention above; if took out the product, it would obviously tells what's happening? Besides listerine, it can be also shampoo, shower gel, dead body smell or maybe deodorant. Maybe there is another way to show it more obvious?

._. brought to you by Angela :)

Hello:)

I'm here to share some really funny and interesting "not so good" ads :)

Long and juicy but the girl's neck was being edited and pulled long. It was disgusting and unpleasant to the viewers. This ads brings out a humorous feeling to the viewers. It doesn't brings out the delicious feel to the customers. The main point of this ad is the burger is long and juicy but all we could see was just the neck of the girl. They should emphasize on the burger.

Sorry for the bad quality of the picture.

Picture credits to the rightful owner.

This advertisement is promoting their new biscuits. It looks fine but why do we need 5 girls to hold the biscuits packets. It doesn't hold any meaning. It maybe could be the girls eating those biscuits to maintain their body shape. But their body was covered by the biscuits. 

I personally think this ads doesn't holds any meaning and because it is a billboard, drivers were driving while passing by, it should be easy to understand and within a second they could get what the ads is about.

I personally think that this ad is about the end of the world once I look at this advertisement. This photo was obviously took in the swimming pool and you can even see the surface of the water.

DON'T LET THIS BE OUR FUTURE.

It means tsunami? I guess so! But why is that person swimming like a swimming pool. The buildings don't look real also and it looks like just a piece of wallpaper sticking on the wall.

Hmmmm smells nice right? But how she smells it ? The nose was not there :P The lips looks so seducing but is that the way she drinks? with her lipstick so red and so thick on? The cup of the coffee was so full. Everything is red. I think it could be a little contrast on the picture.

Woohooo~ This was really famous! People do wonders a lot what is this about. This is an anti-virus security for computers. They used those famous stars to promote it and it was really hard to understand what is the product about. The ad above is Eugene Kaspersky. The genius of IT security. 

This is Jackie's Chan version. 

The video is really awesome, like how Jackie Chan kicked and smashed all the virus off but the meaning of the video doesn't stands out. No one could really understand what is Kaspersky was about.

There's one more here, P1wmax. The background wasn't so interesting and looks too bland. Unpleasant to the viewers. The boy holding knife? for the kitchen's knife? to cut the wire? It seems funny though.

Clorets Ads ( Oli )

1. A more suitable kind of image should have been used.
2. The use of space should have been taken into consideration.
3. It is disgusting.
4. Lack of information.
5. The product (Clorets) on the the poster is too small.

htc one ads (Kak)

htcOne ads
Bad contrast especially for the line Amazing camera, authentic sound.
(grey,white)

htc one, they leave a lot of empty spaces behind and there is no description for the phone.
-The price wasn’t shown
-what system they use
-where to get more info about it.
-it doesn't give an impact to the audience.
-it doesn't mention how amazing the camera is

What makes a good advertisement?

• The headline captures candidates' attention.
• The first few lines are interesting, engaging and actively sell the position.
• The advertisement should have an eye-catching graphic that is related to what is being sold.
• Sentences are short and to the point, providing enough information to interest candidates but not to overload them.
• The advertisement avoids the use of words that are difficult to understand.
• Points are made using as few words as possible (the less copy you use, the smaller the media space and therefore the lower the cost).
• The advertisement contains some white space and does not appear cramped.
  
  Source:http://www.scs.sk.ca/rbi/Bundgaard/White%20Board/Creative%20Writing/What%20makes%20a%20good%20advertisement.htm

Introduction

Hi everyone :)

There's four of us in this blog :) 3 boys and 1 girl >< haha!

1. Olivier
2. Nigel
3. Kak Han Chong
4. Angela

We're going to post about bad advertisements and our own opinions on why do we personally think it's bad though.

Examples like; racist remarks, doesn't reach out to the target audience, unsuitable language, art and design principles that were badly applied and how it relate to one own's culture.

*This blog is for our Culture&Consumerism assignment.