Tuesday 30 October 2012

Professor Nigel Research

Sorry about the nudity, but this ads is one of my research. 
I found it quite interesting where it shows quite an obvious gender discrimination. 
It was originated from thailand where it trying to convey message to ask male foreign and local male
to think carefully before approaching female where Kathoey(ladyboy) are around the cities.I think is quite offensive and disrespectful to female and 3rd gender person.
A cola ads. I am getting the message they are trying convey. Internationally people wants to drink cola? Even polar in the north craving for cola? ( correct me if i am wrong) Firstly, the polar bears is the matter of the whole advertising. It doesn't have its individuality personality. If i erased the cola bottle, would it tell it was a cola advertising? It would turn up like some sort of fresh&white toothpaste advertisement. Secondly, the words and the bears are too contrast. It disappear cover by the white polar fur and turns out readable. 


Basically this ads obviously created for McDonald in Kothrud. 
It trying to communicated the readers about new born baby are also adapted to McDonalds. That why they using the McDonalds icon, the red fancy joker.
I founded this ads quite a long time, but there is images keep stuck in my mind. It reminds me of
Chucky the killer doll. I think is not really suitable using the icon make up on a baby where it creates a creepy impression= ( living dead dolls.) Naturally, the target audience of this ads( kid) will fear and started to stay away from McDonalds. 

The first time without looking the condom packaging, i thought it was a missile or something related to political issue. But when i study more deeper, it actually a using condom preventing pregnancy ads. Osama as the head of the sperm(illusion of missile) attacking some objects. It was an interesting synthetic metaphor, but raising this issue in an advertising; Would it become an insult to those who side with Osama? Would it cause another terrorist in America or other where??  

The ads is advertising for listerine. It do sells a direct information. But in the same time, it does convey another meaning. Like what i mention above; if took out the product, it would obviously tells what's happening? Besides listerine, it can be also shampoo, shower gel, dead body smell or maybe deodorant. Maybe there is another way to show it more obvious?




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