htc one ads (Kak)

htcOne ads
Bad contrast especially for the line Amazing camera, authentic sound.
(grey,white)

htc one, they leave a lot of empty spaces behind and there is no description for the phone.
-The price wasn’t shown
-what system they use
-where to get more info about it.
-it doesn't give an impact to the audience.
-it doesn't mention how amazing the camera is

What makes a good advertisement?

• The headline captures candidates' attention.
• The first few lines are interesting, engaging and actively sell the position.
• The advertisement should have an eye-catching graphic that is related to what is being sold.
• Sentences are short and to the point, providing enough information to interest candidates but not to overload them.
• The advertisement avoids the use of words that are difficult to understand.
• Points are made using as few words as possible (the less copy you use, the smaller the media space and therefore the lower the cost).
• The advertisement contains some white space and does not appear cramped.
  
  Source:http://www.scs.sk.ca/rbi/Bundgaard/White%20Board/Creative%20Writing/What%20makes%20a%20good%20advertisement.htm