A STRONGER
IDENTITY FOR
THE COMPANY?
After discussion, we decided to give the company a stronger identity.
Kaspersky always use some famous celebrities as their spokesman but these celebrities are not really related to anti-virus program. The examples are Jackie Chan and Lee Chong Wei, they might be good at action movies or sports, but we are not sure if they are really good in using technology stuff like computers, so its not too convincing for the consumer to feel the product.
What do we do to make Kaspersky a stronger company and in terms of their advertisement?
We are going to create a new mascot for the company referring to Ironman.
The reason why we choose Ironman as our reference is because Ironman is good at digital things,as in computers and all the software, all the laser stuff. Other than that, Ironman do also represent strong and justice, so using it as a mascot would be much better for an anti-virus software company.
Of course we are not going to copy exactly how Ironman looks like, we are going to draw a new robot that has almost the same characteristics as Ironman.
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