What makes a good advertisement & About Kaspersky (Kak)

What Makes a Good Ad? Contrary to what many think, it is not hard to create a good ad. There are many great ads that may appear very different on the surface, but ultimately all follow a simple rule: less is more. In any advertisement, the timeframe you have to make an impression on your audience is limited to seconds. For billboard and print ads, this may be as little as 3-5 seconds; for radio and television, 30 seconds is usually standard. This limited time and space may encourage the notion that the ad or commercial must be full to the brim with information. This is misleading, and merely creates a cluttered, schizophrenic ad that becomes lost among similar amateur efforts. It is far more effective to develop a concise, coherent ad that appeals well to its audience. A good ad: Connects with its audience Is memorable and easily recalled Provides information quickly and succinctly Doesn’t confuse the viewer or make them hunt for the pertinent information Calls the viewer to action It’s okay to have white spaces, pauses, slow pans, or other elements that some might call a “waste” of space. Effective advertising does not lambaste the viewer with information; it allows room for the message to get the audience’s attention and connect. What makes a good print ad? A good print ad is composed of four elements: A provocative image A strong headline A paragraph or two of tight, well-written copy A logo and/or contact information What makes a good outdoor ad? A good outdoor ad has the following: A single, easy to recognize image Only 3 to 5 words – any more and they’ll be missed A clear logo or branding Source: http://www.agamaadvertising.com/index.php?option=com_content&task=view&id=95&Itemid=140 About Kaspersky Lab “We are here to save the world. We believe that everyone should be free to get the most from technology – without intrusion or other security fears. Our team of specialists lets you live your digital life without worrying about your personal information and assets. We develop, produce and distribute information security solutions that protect our customers from IT threats and allow businesses to manage risk.”  Eugene Kaspersky, co-founder and CEO of Kaspersky Lab and Chairman of the Kaspersky Lab group Kaspersky Lab is one of the fastest growing IT security vendors worldwide. Today it is firmly positioned as one of the world’s top four leading antivirus vendors*. Kaspersky Lab continues to further improve its market position, demonstrating higher growth rates than the market in general. According to the company’s 2011 unaudited financial results, Kaspersky Lab’s global revenue grew by 14% compared to the previous year and reached $612 million. Today it’s the world’s largest privately held vendor of endpoint protection solutions. The company today Kaspersky Lab is an international group operating in almost 200 countries and territories worldwide. The company’s headquarters are located in Moscow, Russia, from where it oversees global operations and business development. Kaspersky Lab currently employs over 2,500 highly qualified specialists. The company has its own territory offices in 30 countries and its products and technologies provide protection for over 300 million users and over 200,000 corporate clients worldwide. The company provides a wide range of products and solutions for different types of clients, with a special focus on small and medium-sized businesses as well as home users. Unique experience and knowledge In 2012 Kaspersky Lab celebrates its 15th anniversary. Undoubtedly, the company’s most valuable asset is the wealth of expertise it has gained in those years of combating major IT threats including malware research, counteracting potentially dangerous applications, traffic filters etc. This helps the company to remain one step ahead of the competition and provide its users with the most reliable protection from new types of attack. Source: http://www.kaspersky.com/about